Adobe Marketing Cloud (AMC) provides an integrated solution for customers digital marketing efforts. It includes a complete set of analytics, social, advertising, targeting, Web experience management, mobile services, cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns.
Watch this video to get a better understanding of AMC.
Adobe Marketing Cloud includes following services:
Adobe SiteCatalyst Analytics – enables data-driven, multi-channel marketing by combining the power of actionable analytics and audience segmentation with the sharing of key business analysis.
Adobe Target – provides highly personalized experiences through dynamic testing; creating better brand experiences and driving higher conversion rates.
Adobe Media Optimizer – enables data-optimized advertising through best-in-class portfolio and rules-based ad management, intelligent campaign forecasting, and targeted ad delivery solutions.
Adobe Social – assists marketers in measuring and managing social marketing across owned, earned and paid media – ensuring the impact of social is attributed correctly for maximum impact.
Adobe Experience Manager (AEM) or Adobe Day CQ5 – enables digital marketers to create, manage, and optimize multi-channel customer experiences that build brand and drive demand.
Adobe Campaign – formerly Neolane, lets marketers orchestrate personalized experiences determined by the customer’s habits and preferences.
Adobe Mobile Services – provides mobile teams a powerful, intuitive way to understand and improve app engagement.